About The Bickel Law Firm, Inc. visit our new California Lemon Law site The Bickel Law Firm, Inc. is devoted to the prosecution and resolution of CA Lemon Law claims.  The firm's principal and founder, Attorney Brian J. Bickel, has dedicated his legal career to the mastery and application of the Song-Beverly Consumer Warranty Act, otherwise known as the California Lemon Law.  Mr. Bickel is well versed in the intricacies of the law and is up to date on freshly issued court rulings and their effect on San Diego consumers' lemon law rights. Mr. Bickel founded The Bickel Law Firm, Inc. in an effort to raise the bar in consumer education and legal representation in the CA Lemon Law.  We place a premium on client communication and awareness and adhere to the highest moral standards in the prosecution and negotiation of all San Diego County lemon law claims.